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Although there are numerous different theories out there about what makes the best SEO technique, when it comes to some issues that will work against your SEO efforts, there are some issues where everybody concurs. Among these, the most well-known are:

Not having a web page heading

· Using a surplus of graphics, images, or flash animation on a given web page

· Having a menu system that is too complicated

It is very important that every web page on your site has a heading.

Without providing a

descriptive title that is search engine optimization with the right keywords, you’ll not only hurt your ranking, but you’ll turn visitors away. Consider it the equivalent to owning a store without a sign and with blackened windows.

To make sure that you’re doing your best on that level, make certain that each web page on your site has its own exclusive heading that is unambiguous to its content. Try to make sure that it includes the most important keyword for that page, to ensure proper SEO for search engine spiders.

By using too many illustrations, images, or flash animation, it may be pleasing the eye, but search engine spiders won’t see it the same way. Search engines focus on the text content of your website. Their spiders crawl through your site looking for text, keywords, and other indications of intention.

They cannot, however, understand images or flash animations, nor will they ever comprehend their appeal. For that reason, though images are great ways to add appeal to your visitor’s adding too much to any given web page, you’re decreasing the value of your search engine optimization.

To diminish this problem, try to create a balance on your page where the text content is given the true priority, and images, graphics, and flash animations are only a compliment, not a focus for the page. You can also help your website by adding alternative tags to each of your images so that you are providing the search engine spiders with a bit of text, even when it’s an image that really shows up on the page.

The menu structure of your website is the key to being able to correctly navigate around it. Search engine spiders are typically considered to be relatively basic programs and struggle with anything but the most primitive menu systems.

For instance, if your menu involves JavaScript or a Java applet, the search engine spider will not be able to recognize any of the features, and will not be proficient to properly navigating the site. Positively, these can be very appealing to people, but search engine spiders don’t have the same ability to interpret the features of a website as people do.

For proper search engine optimization, a simple textual link is your best option as it is the
easiest for a search engine spider to recognize.

It makes your site much more probable to be seen in full by the spider, and thus receive the top indexing and ranking results.

Furthermore, the greatest part of the time, an extremely complex menu system can quickly be replicated and implemented using textual links and CSS. This will make a huge difference in your SEO results, and will be welcomed by all of your visitors who are still using dial-up and other slow connections.

If you must use a complex menu or site navigation system, then ensure that you at least
provide a site map that is readily available via a text link from the home page. This site map
should use wording to clearly link to all one of the other pages of your web site. This way, even if a spider is unable to use your regular menu system, it will be able to reach all of the pages via the site map.
Refrain from working against your own SEO efforts due to simple errors, and you will enjoy much larger quantities of traffic to your website.